Manner Coffee to truly embrace the public The doubleedged effect of traffic dimensionality reduction that cannot be ignored cannot be ignored Looking at this traffic feast the traffic received by Manner is rare Although Manner has been accustomed to cobranding before and has cooperated with big names in various fields such as Tesla HR Helena Huawei nova China Merchants Bank etc the popularity this time is unusual After all LV is a truly top luxury brand The essence of joint name is that everyone gets what they need For LV it can rely on the combination of Manner coffee and bookstores to
achieve a youthful renewal that brings out the old and brings out the new BM Leads and gathers popularity For Manner coffee the benefits are more intuitive The sense of conflict caused by the crossborder collision with old money and the scarcity of limitedtime popup products can quickly spread among the mainstream customer groups If the purpose of LVs activities is to plant trees for the brand among young consumer groups then the direct feedback received by Manner Coffee is the attention dividend brought by traffic dimensionality reduction In fact this is not the first time Manner has cobranded
with LV but it is the first time he has been out of the circle like this In September Manner will join forces with The two customized coffee cups are only available in some stores in Shanghai and Beijing and they are limited to two days so their influence in small circles is even smaller Leveraging such a huge amount of traffic is inseparable from the supporting base point of brand leverage which is the main carrier of joint IP integration the canvas bag It focuses on a different concept the satisfaction of easily owning an LV bag at the age of and the sense of scarcity brought about by a limitedtime popup of specific products .
發表於 2024-3-13 13:38:27
