What is SEO?

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This is not a binary issue (on or off), but each of these dimensions represents a continuum that goes from very bad to excellent or, according to Google's measurement, from zero to one hundred. And improving a site in these aspects therefore increases the chances of conversion by users. So no, we don't believe that these are vanity metrics, far from it. Instead, these are parameters that have a significant impact on company turnover and which entrepreneurs and managers should monitor with the same attention they usually dedicate to the sales force. And your site? What values ​​does your site get? Why not measure them now at web.

Getting new likes can be useful if you work with Facebook. But be careful not to turn likes into the ultim Norfolk Island Email List ate goal of your social strategy. Nowadays, with all due respect to many, social networks have become an indispensable tool for every company intending to grow its business on the web. Having a Facebook page around which to create a community of interested and loyal users (pay attention to these terms, we'll come back to it) is now a fundamental element to take into account in your marketing strategy. Knowing how to use a Facebook page, however, also implies knowing how to evaluate the trend : knowing how to read and interpret the statistics and knowing how to give the right weight to the various elements that determine its success.

Among the many indicators that allow us to understand if our social activity is working, there is one in particular that deserves to be dwelt on a little longer: the size of the fan base . The number of Likes obtained by one's page seems to be the only important performance indicator for many , the supreme objective of one's digital strategy. And the absence of likes is often the reason for unfair insults directed at one's Social Media Manager. But are we really sure that the success of a page and the number of likes obtained are two factors so closely linked? To understand if the size of the fan base is really important, let's try to understand how the famous "thumbs up" can be useful when working with Facebook .