Under the fully managed model

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products, and attracted a large number of users with its strong cost performance. Nowadays, the semi-managed model is also used to supplement the existing model of the platform. First, as the scale of platform users becomes larger and larger, it becomes more important to meet users' needs for faster delivery time. Secondly, the entry of more merchants with local delivery capabilities will also help Temu reduce logistics costs. , of all Duoduo Cross-border logistics costs, only the domestic first-leg freight is shared between the


merchant and Duoduo Cross-border, while the rest are borne by Duoduo Cross-border. Under the semi-managed model, merchants can ship goods on a "book-to-book" basis, avoiding the freight costs incurred by domestic first-leg transportation and international trunk Malaysia Phone Number Data transportation. In addition, in order to promote the development of all categories, Temu chose to cooperate with shipping companies at the end of last year or establish overseas warehouses to transport large goods, such as furniture, household items, etc., at a lower cost. The local shipping capabilities





of semi-managed merchants undoubtedly provide a new solution for the transportation of large-ticket commodity categories on the platform. For Temu, the combination of semi-managed and fully managed services can not only solve the problem of platform expansion in all categories, but also avoid the high proportion of logistics costs commonly faced by cross-border e-commerce platforms. These two things also provide the basic conditions for Temu’s expansion in the next year. Stealing merchants and fighting for the supply chain, Alibaba and Pinduoduo compete for