But, before we begin, I need to

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Fficially the “Rock Content Blog” in Spanish. The change was enormous, it brought many challenges (even today), but it was very necessary. And in this content I will take the liberty of telling you why we decided to bring our blog to the Rock Content domain, the first impacts and where we want to go. The focus of this article will not be the technical part of the migration - I will do an article shortly explaining the entire process and its impacts. For now, let's focus on our goals and why we migrated our Content Marketing blog. But, before we begin, I need to contextualize something for you. Although this article will talk about Content Marketing, it will be impossible for me not to talk about the Portuguese version of the blog, Marketing de Conteúdo, which, in fact, is Rock Content's main blog. So at first, I will show you the examples from this blog.

Once this is understood, let's beginWhy Content Marketing? Many Iran WhatsApp Number Data people have already wondered if they should create a blog on a separate domain from the company website or within the domain itself. And I always answered that the second option is best! The question that followed, % of the time, was why, then, are Rock Content and Conteúdo Marketing not in the same domain? Which was actually a good question. Going back in time, in , when Rock began to take his first steps in the world of Marketing, (almost) no one had heard of content marketing .





One of Rock's missions, as a company, was to educate and bring a new strategy to the market and we wanted that process to happen in the most natural way possible. That is why the choice of the domains “marketingdeconteudo.com” and “marketingdecontenidos.com”. To leave the natural term within the market and the strategy increasingly known. We did not want to attach the term only to Rock Content, showing that Content Marketing was not our strategy, but a methodology tested and approved in other more mature markets. Therefor