The more up-to-date your understanding of the competitive market

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The more accurate your business decisions will be. A competitive matrix helps you track or anticipate trends in your industry. You can also determine how often your market changes during the year or quarter (if it changes at all). Updated competitive matrices give you the ability to change course, fill gaps, and track the success of your current campaigns. By updating your competitive matrix every three months, you will lay the foundation for your next steps by the end of the year.

Every 12 months It is also a good idea to Cambodia WhatsApp Number Data carry out a complete competitive matrix every year. You can choose to start with the new calendar year, the new fiscal year, or the start of your busiest season. This competitive matrix is ​​“your big picture.” It allows you to use the full extent of your competitive analysis toolbox . Take an in-depth look at your competitors' key metrics and try to determine trends or opportunities for the coming year. With this kind of detailed view, you can use this competitive matrix to find what you've won and lost over the past year.



And develop your marketing strategy for the next twelve months. 4. Before every marketing campaign It makes strategic sense to test the waters before each marketing campaign. You have the ability to see if anyone else is targeting the same audience, keywords, or messaging that you want to use. If this is the case, your campaign risks getting lost and not providing a good return on investment. Even if you update it every three months, the possibilities offered by a competitive matrix specific to your marketing campaign are invaluable. You can focus your efforts on new target audiences, new keywords and more. This will allow you to focus your marketing efforts.