What is marketing 1.0, or old world marketing?

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This strategy refers to traditional marketing, which had unique and exclusively offline actions.

In marketing 1.0, campaign planning is done in advance, mainly because it aims at medium and long-term actions.

Furthermore, dialogue with the customer is practically zero.

See below some of the offline advertising models:

Newspapers and magazines;
Radio and Television;
Printed materials (flyer and business card, for example);
Gifts;
Outdoor;
Fairs and events;
Direct mail.
In Traditional Marketing there is no opening for the custo Chinese Overseas Asia Number Data mer to give opinions, therefore, it is a more closed and unilateral relationship.

Because of this, one of the main characteristics of traditional marketing is that its industry is the one that goes after the customer and not the other way around, as the focus is always on promoting and selling the product, and not the real interest of the consumer.

When it comes to attracting new customers, Marketing 1.0 is not the most efficient method, since people have started to pay little attention to traditional media.

This is due to the accumulation of information they receive daily.

Despite having a large audience, in this type of communication it is impossible to measure its return effectively and the high costs can make advertising unfeasible for industries that do not have a pre-allocated budget for marketing.

What is marketing 4.0, new world marketing?

Unlike marketing 1.0, new world marketing has its initial campaign structuring also carried out some time in advance and its return can also be in the medium and long term.

However, Digital Marketing provides a low-cost investment, segmented actions and more targeted access to your target audience. In addition to the dialogue between the company and the customer being intense and constant in this model.

The main digital marketing tools are:

E-mail Marketing
Email marketing is a cost-effective and cost-effective online advertising option.

Email marketing campaigns can generate traffic to your company's website, increase the number of sales and strengthen relationships with your customers, for example.

This type of email is modeled in order to impact recipients, according to the company's needs and objectives.

It can be information, sales, notices, event announcements, electronic newsletters, among others.

Site
Creating a website is very important to make your company visible on the online scene, talk more about the business, as well as your know-how, and to generate the company's authority, making it competitive in the market.

Blogs

Blogs are used for regularly posting content related to your business and industry.



They are used with a focus on attracting new online visitors and converting these visitors into potential customers.

This is done through a study related to your target audience.

From this study, you will know which content attracts your customers, what their problems are and what are the possible solutions to these problems.

Furthermore, your blog is also responsible for establishing a presence in the digital environment through web search engines, which can generate credibility for your business.

Social media
They help with communication with customers and potential customers, SAC, link building, dissemination of content created on blogs and so on.

Currently, we have around 45% of the Brazilian population active on social networks.