Okay, but is this legally correct

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Partnership Marketing Ambush ADVERTISEMENT In this type, the company takes advantage of any symbol (names, brands, images, mascots, among others) of an event in which it is not a sponsor or does not officially support to obtain an economic or advertising advantage. The idea is to induce the public to believe that your products, services, brands and content are approved or associated with the official organization of the event in question. For example, if a restaurant publishes content on Facebook with the following invitation text: “Bring your friends to enjoy the 2022 World Cup games” and with the competition logo in the lower corner of the image, the establishment is doing ambush marketing.

Okay, but is this legally correct? The answer is no. If the restaurant Telegram Number Data does not officially sponsor the World Cup, it does not have the right to market the name and logo of the competition. Are there punishments for this? Yeah! But this is a topic for the final portion of the text. Intrusion marketing ambush The intrusion type of ambush marketing occurs when brands and companies practice some promotional activity at the event venue that they do not support or sponsor. They are improper marketing actions carried out in a space that should be exclusive to those who officially sponsor the event. The most common cases occur in very subtle marketing actions, such as when a player celebrates a goal by making a poster that reminds us of a certain brand.



Cases like this have already happened and we will show it in the next topic. classic examples The term ambush marketing is newer, but this opportunistic practice is old. To help you understand it, we have selected 5 well-known examples that you may not have even known were an ambush, but now you will: Audi vs BMW Battle ADVERTISEMENT The city of Santa Monica, California (USA) has been a timely battleground for the dispute between these large vehicle manufacturers over the dominance of advertising space. The war began after BMW publicized an event in Wisconsin through a complementary campaign.