Focusing too heavily on

Noyon123

Self-promotion A colossal blogging mistake a company might make when designing their blogs and creating content is putting emphasis on self-promotion. When businesses put the focus on themselves, they often inadvertently get caught up in these self-accolades and neglect to think about who the blog is actually supposed to appeal to. The focus should always be on the customer. At least 80% of the time. While it’s OK to throw in some self-promotion here and there, using a blog as a podium to run an ongoing commercial is going to quickly turn your readers off.

To avoid this problem, focus your content on subjects your readers will find useful. What might they be interested in? What problems do they have that you can solve? Design your topics around helping buyers make their purchasing Bahrain WhatsApp Number decisions and you’ll find far better blogging results. 4. Choosing the wrong topics The fundamental purpose of blogging is to answer your customer’s questions. Unfortunately, many businesses that fail at blogging do so because they neglect to anticipate providing the information they want to know. Ask your sales team what types of questions customers most.



Often have — these are all great potential blog topics. Once you learn what top inquiries your company gets, aim to provide your audience with answers through steady blog posts. Better yet, anticipate what they want to know and then give it to them before they ask. With enough blogging experience, combined with your industry expertise, you’ll learn how to provide the perfect topics people actively want to read about.