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mb doc .mb Already downloaded pdf icon Targeted advertising works with a “colder” audience that is clearly not looking for anything, but may be interested in a particular product service because it fits social metrics. The conclusion suggests itself: there are key differences between contextual and targeted advertising. The latter precisely reaches the users of the target audience (from the English target - goal), and the contextual one acts “according to the situation”. There are even more differences among their functions: content and format, setup features, payment principles, audience, lead generation and overall return from the advertising campaign, analytics, etc.
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