They can be divided into several categories

jilhok0009@gmai

The outdoor industry was developing very dynamically in Poland until the outbreak of the coronavirus pandemic, recording an  increase in  . Covid has had a major impact on the entire outdoor industry. To improve their situation during this difficult period, as many as . of surveyed companies announced the strengthening of the online sales channel . These data indicate how important online marketing activities are for this segment. outdoor industry One of the key tools for improving online visibility and sales for outdoor stores are Google Ads campaigns. They provide great opportunities to reach the right recipient at the right time.


The key here is the proper selection of campaign types and combining them using a coherent Europe Cell Phone Number List strategy. Customer specificity It is very important when preparing campaigns and advertising communications to remember the specificity of clients in this industry. people who go to the mountains or terrain from time to time, who have little knowledge of the equipment, but want to have something branded, – people who often go to the mountains or terrain, who spend a lot of time on trekking, but which are technically easy, – highaltitude tourists people traveling on their own or with agencies to high mountains the Alps,





Pamir, Tien Shan or even the Himalayas and Karakoram, – rock and mountain climbers Each of these groups requires a different approach and communication strategy . The first group are people who often have the least knowledge and the lowest requirements regarding the products they buy. Very often they ask for opinions on various forums or groups in social media, or they are guided mainly by the appearance of the product or brand awareness rather than its functional value. In the case of this group, activities in social media and advice on product selection may be very important and helpful.