TikTok user profiles with more than 100,000 followers

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(compared to 5.06 minutes for Pinterest, which ranks second for engagement). On average, an American opens the TikTok app 8 times a day. 1,533% between 2017 and September 2019. In comparison, Facebook declined 26% during the same period, and Instagram grew just 6%. Advertising brands should pay attention to the fact that TikTok has an engagement rate of 5.30% on accounts with more than 100,000 followers, compared to 1.10% for Instagram and 0.30% for Twitter.

In a recent study by Influencer South Korea WhatsApp Phone Numbers Marketing Hub,  had the highest engagement rate. Average engagement rate in 2019 per followers <1000 <5000 <10000 <100000 <100000 Instagram 7,20% 5,30% 3,70% 2,10% 1,10% TikTok 9,38% 8,57% 8,13% 7,23% 5,30% Twitter 1,40% 1,20% 0,80% 0,40% 0,30% Demographics: US TikTok Users by Age Although more adults are adopting the app, only 31.3% of their user base is aged 40 and over. In fact, 47.4% of TikTok users in the United States are aged 10 to 29.




TikTok users by age Here is the full breakdown: 25% of TikTok's active user accounts in the United States are people aged 10-19. 22.4% of active TikTok user accounts in the United States are aged 20-29. 21.7% of active TikTok user accounts in the United States are aged 30-39. 20.3% of active TikTok user accounts in the United States are between the ages of 40 and 49. 11% of active TikTok user accounts in the United States are aged 50 and over. Between 2018 and 2020, the number of American adults using TikTok increased 5.5 times. Demographics: TikTok users by gender Recent user gender demographics in 2020 show that TikTok is 60% female and 40% male worldwide.