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There is no one-size-fits-all option for marketing technology, but a good tech stack generally includes tools for marketers’ most pressing needs, like analytics, automation, communication, content, customer relationship management, and SEO. Figuring out which marketing tools are most pressing ultimately depends on individual business needs.“In order to pick the right tech stack, you need to, first of all,

Have your goal clear in your head and a very firm idea of what you need the B2B Email List stack to achieve and how it should help you to do this,” said Polly Kay, senior marketing manager at the retailer English Blinds. “From there, look to build a tech stack that will be scalable and only then get into the fine details of comparing the pros, cons, and extras of all of the various apps that could make up your eventual solution.





Tech logosHow does your tech stack up?Now, this is certainly not a comprehensive list of all possible tools, but it is an extensive, crowd-sourced guide to the tools that marketers need to consider when building out a tech stack in 2020. Oh, and it’s alphabetized by marketing function so that you can read through or jump to a high-priority section based on your marketing needs.Here’s what we’re covering:AnalyticsBehavioral analyticsCommunicationContentContent management systemCustomer.