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Marketing messages/content Through neuromarketing, you can discover which content is actually effective and which is less influential, and it is possible to evaluate the content and marketing messages that have achieved the highest impact on customers and expand them to attract new segments of the audience. 2- Marketing campaigns This is done by comparing various marketing campaigns, whether digital, radio, visual, or audio, and evaluating each of them to enhance your brand. 3- Website This is done by carefully evaluating web pages, the colors used, images, fonts, and microsites to find out what affects the customer in terms of loyalty and staying for the longest possible period, and then the customer turns from being just a visitor or potential customer to a permanent customer associated with your brand.
decision There are stages that the consumer's brain goes through to make a purchasing decision, which are as follows: The brain begins sending signals with the information the consumer received when selecting the product. Advertisements stimulate the arousal phone number database centers in the brain. Although its effect is effective in starting the purchasing process, it does not take place in this step. He is still in the stage of enthusiasm and motivation. The brain works to identify some goods and prefer among them. The final decision to purchase goods is made after the brain is convinced of them. Despite being influenced by nervous influences to complete the purchasing process, there are other factors that affect the consumer, including: own budget, being influenced by others when purchasing, and looking at some ratings and reviews about the product or service. How does neuromarketing exploit attraction? Neuromarketing is based on modern techniques that play a role in measuring the reactions and response of customers towards things that are within sight.
This is called theoretical progression. This method is based on tracking and analyzing eye movement, and the marketing mix is built on this standard. For example: We find that Amazon is one of the companies that works to benefit from this technology by analyzing the consumer’s perception of its pages, and then began designing its destinations and brand based on this analysis, and by making a simple modification, the company achieved tremendous growth and great profits during the previous period. Studies have shown that more than 90% of consumers rely on external appearance and focus primarily on it as an attraction to complete the purchasing process, and this is in conjunction with the effect of colors as a means of attraction as well. So how is that? How do you use the right colors to attract your customers' attention?
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發表於 2024-2-18 14:18:31