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Website design is a little more than the things that can be seen with the eye. Have you ever seen in a meeting that your guests are distracted, or they don't look at you, or they don't pay attention to what you are saying? Do you think they realize that they are indirectly telling you "don't talk to me"? Most likely, you did not contact them for the next meetings. Well, your website design works the same way. If you send the right psychological messages, you can lead customers to communicate with the brand. In contrast to false messages, it will prompt them to leave this page before it opens. Everything from choosing the right color to using the right writing language can make or break your brand experience. Let's take a look at your site and see what psychological message it sends to its users. Website design, format and tone of speech can make your brand more attractive if they are psychological.
Choosing the right tone - psychology and persuasion Apply these guidelines to your Guatemala Email List site content formatting to maximize effectiveness: Be logical - Use information and educate Be emotional - Emote the user's emotions Be ethical - Adhere to ethics All brands must have a specific sales model. and have an attractive organization. Your goal should be to help the customer and try to make the customer understand the value of your offer. The way you speak can be logical, emotional or moral. For example, a seller of women's shoes can use words like "the most lovely" and "the newest model" along with images of the product or a lifestyle photo to make an impression on the target group. When women see these words, they say to themselves, "I want to be like this" and this way, the brand is engraved in the user's mind along with this thought.

Emphasizing the uniqueness of your product makes the brand more attractive and desirable. By inducing the rarity of your products, the user is more attracted and a small window of hope opens that he might buy this product. The customer is afraid of missing a good offer. Maybe if you advertise a little more, it will lead to a purchase in this situation. The influence of a friend, a family member, a colleague is also an important factor in people's purchase. 65% of adults use social sites, people want to see and hear what others are saying about a brand. Display your consumer consents, comments and likes and retweets of your content on your site to gain more customer trust. Look and feel – design a persuasive site Web designers are well familiar with color theory and Gestalt principles, but do you know how these visual theories can affect the psychology of your site? Gestalt principles are a way to see elements in general.
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