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For the most part, they talked about the integration of artificial intelligence (AI) in Google's marketing platforms and that the improvement of strategies is now based on the 3 main benchmarks: Creative, Customer Connections and Confidence. I would quickly pass over the last point, because it was only said that from next year it will remain a two-way relationship, without the mediation of cookies: the site and the user.
Therefore, we will no longer know exactly which sites the latter navig Senegal Email List ates through, but, be careful: Google will know well those who use one of its properties, for example Google Ads (click on a banner or in Search, sure, your own), Gmail, Youtube, etc. For several years, Google has been very attentive to the originality of the content, both from the advertising platform and from its "organic" side. To this, in the last 3-4 years, the visual part was added, through the images captured by occasional photographers, who were each given a camera.
Therefore, all of us, with or without being aware or convinced that the two "growth formulas" must be followed, a kind of powdered milk with which we fed this baby called AI, we have now come to diversify his food. The next step will be the applications, which we allow to access the location and, above all, the camera (increasingly with sounds and video). But what would our life be like without these applications? Well, here, in short, in 5 points, what news the company Google has brought to marketers for this year: 1. SGE (Search Generative Experience) The first speaker, Sylvanus Bent, Product Manager, Search Ads Google, explained what exactly is being worked on now, so that we can create ads displayed in search engines faster with the new conversational experience, which will be the partner of advertisers.
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發表於 2024-2-14 16:33:35