Analytics is at the heart of every aspect

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Here's a walkthrough from AI educator and copywriter Kerry Harrison on how to use Google's AI tool Gemini for copywriting and content creation.  Join for free to watch this video. Understanding the various aspects of content, how it is created, its effectiveness and how it can be used on different platforms and targeted at different audiences will give you the information you need to excel in your digital marketing role and grow your business.

You have to understand how to best use content to help your business achieve armenia number dataset its goals. For example, if a business wants to increase leads (like they all do!), it might be helpful to create data capture content, such as an ebook or toolkit. STAT - 74% of companies say content marketing has proven effective at driving lead generation - Forbes Advisor Content marketing is an important part of digital marketing. It helps attract, engage, influence and convert customers.

Therefore, understanding it and gaining experience with it is an essential skill. Important: Not every content type is right for a business. For example, white papers and original research may be more effective for B2B businesses or those with complex products or services. If you’re not sure, take a look at the competition and don’t be afraid to try new formats (like infographics or carousels). 4. Digital Marketing Skills – Data and Analytics  of digital marketing.