This means content that never gets old. You can think of it as similar to the...

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Content that relates to specific trends doesn’t last long. Also pay attention to which content is already well received by your target group. You can use Google Analytics to check, among other things, which page your users stay on and for how long. Updates You can also use content repurposing to update older content. Go through your channels for older posts that need an update and recycle them into new, more current posts. This also serves search engine optimization (SEO), because bringing forgotten posts back to life leads to better Google rankings.


Expand subtopics and find main topics You can turn one big contribution into many small ones. To do this, you simply need to go through longer entries for relevant subtopics, expand on those subtopics, and create new entries Phone Number from them. Of course, this also works the other way around - i.e. turning many small contributions into one big one. If you have several entries that cover a common topic, you can combine these entries into one longer entry. Examples of formats But which formats are actually suitable for content repurposing? There are no limits to what you can do here. Depending on which target groups you want to reach, different formats are available. Content repurposing graphics Social media posts Social media is great for reaching a wide audience. For example, you can use the information from a blog post to create a social media series with relatively little effort . Infographics in particular look particularly good on social media platforms like Facebook or Instagram .





But you can also post short videos. FAQs There are always questions and Frequently Asked Questions (FAQ) give you the opportunity to answer them without any hassle and with a lot of user-friendliness . To do this, you can simply use the information from your existing content and write it down clearly in an FAQ. videos Content that you have in text form can be turned into videos. You can also take finished videos and cut short video snippets from them . Or you can do it the other way around and create one long, coherent video from many short videos. Podcast Many people prefer consuming podcasts to texts. To do this, you can use content that is already available in text form as the source material for a podcast episode.