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The user audience of the messenger is huge - in 2024 it reached 95 million people. Simple use, photo and video sharing, voice messages made it the most popular messenger for many years. It is not only suitable for use by individuals. The messenger is actively used in business.
Today, despite the emergence of new marketing tools and applications, sending to whatsapp remains one of the effective methods of inseration on the audience and promoting your business.
In the article we tell how to make a newsletter in whatsapp on your basis, what business is suitable for its use, how to correctly make text for whatsapp mailing, as well as share ready-made mailing templates for any occasions.
But, before we start, we recall that the material is prepared by the service to promote the local business - Revvy, Revvywith which you can make marketing mailings in WhatsApp, send automatic notifications, make before-sales and promote business on maps and sites with reviews.
Types and tasks of mass mailings in whatsapp
Sending in Whatsapp there are different types that perform certain goals and tasks. The text and message will depend on the desired result.
Consider the types of mailings and what tasks they perform.
Advertising
Offer to the user what he has shopify website design already watched or left in the basket, recommendations based on the history of purchases. Also, offers with promotions and discounts that will push the client to make a second purchase.
Solch of tasks:
increase the cost of the check and increase sales growth;
discount or promo code attract the client to go to the site or to the offline sale point;
Increase the loyalty of customers.
Informational
Such reports report a change in the schedule of work, change of address, opening a new retailer.
Solch of tasks:
increasing customer loyalty;
Notifying customers about the current news of the company, for example, it is better to send a message with a new store address than the user will come and will not find you in the same place. So, having received the negative, the buyer will change the opinion about you not for the better or completely abandon your products.
Service
Such letters are received after manipulation on the site, in the application, ordering, registration.
Solch of tasks:
increase the trust of the client;
notify of the status of the order, payment, inform about the password from the personal account.
Trigger
Such reports send shares, the effect of which is limited, for example, three days. Or a promo code that is valid for no more than 24 hours.
Solch of tasks:
Raise sales;
attract a client to your site or online store;
Increase loyalty.
Polls
In the messages, polls or votes are sent. For example, the proposal to assess the quality of the service provided from 1 to 10.
Solch of tasks:
help to improve the quality of service;
improve the quality of service or product.
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發表於 2024-11-9 11:30:15