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ROI objective JVWEB now also supports its development of campaigns on the Bing search network If you want to optimize your online advertising campaigns to obtain better performance contact our teamsShare this article Link copied Nicolas SADY Written byYouTube Analytics what KPIs to analyze your video strategy March min reading Lucas Bifante Lucas Bifante Are you relying on video to develop your brand How to measure the success of your content What are the particularities of your audiences How to increase your engagement To find the answers to these questions YouTube Analytics is your ally Directly linked to yourYouTube account YouTube Analytics is the statistical tool that allows you to measure and analyze your performance on the video platform Thanks to it you have simple and free access to a dashboard including a whole series of metrics Exactly what KPIs should you analyze to increase DB to Data your YouTube performance How to interpret them What conclusions can be drawnThe JVWEB team gives you in this complete debrief the YouTube Analytics KPIs that make the differenceThe basics Before even diving into more refined metrics look at the essential KPIs to measure the performance of your YouTube channel namely
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The number of views per video and total Viewing time by video and overall The number of subscribers to your channel Available in analytical data this information simply reflects the general state of your accountat a given time as well as over its entire lifespan They allow you for example to know the growth of the account or to compare period by period the performance based on the content offered The actual size of your audience More than your number of subscribers the number of unique viewers will give you a clear view of the depth of your audience Indeed the same user being able to view the same video several times or a subscriber being able to view only part of your
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